TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
-Referring to Table 12-9, the calculated test statistic is
Definitions:
Retains Earnings
Profits that a company chooses to re-invest in the business rather than distribute to shareholders.
Capital Intensity Ratio
The capital intensity ratio measures the amount of capital needed per dollar of revenue; a higher ratio indicates that more assets are needed to generate income.
2018 Data
Information or statistics from the year 2018, typically used for analytical or comparison purposes.
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