TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 15

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what is the p-value of the test statistic when testing whether Teenager makes a significant contribution to the model in the presence of the other independent variables?

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Definitions:

Internal Communication

The exchange of information and ideas within an organization among its employees and management.

Messaging Outcomes

The results or effects achieved from a communication strategy's messaging, including changes in awareness, attitude, or behavior among the target audience.

Intranets

Private networks used within an organization to securely share company information, collaborate, and communicate among employees.

Internal Communications

The strategies and methods used by an organization to facilitate effective and efficient communication among its employees.