TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 277

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000, a lawn size of 5,000 square feet, a negative attitude toward outdoor recreation, and one teenager in the household?

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Definitions:

Competitive

This term refers to a market situation where multiple firms are competing against each other to offer products or services to consumers.

Reaction Function

A mathematical representation showing how one economic agent's optimal decision depends on the expectations or actions of other agents.

Profit-maximizing Output

The level of production at which a company achieves the highest possible profit, where marginal cost equals marginal revenue.

Collusion Model

A framework describing how firms may work together, often secretly, to control prices or market conditions, typically to reduce competition and increase profits.