TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 36

True/False

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, there is not enough evidence to conclude that LawnSize makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance.

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Definitions:

Dissolving

The process of a substance becoming incorporated into a liquid to form a solution, or metaphorically, the disintegration or ending of an entity or relationship.

Peace Dividend

The economic benefit and prosperity that results from the reduction of defense spending, typically occurring after the end of a major conflict.

Military Spending

The financial allocation by a government for maintaining and equipping its armed forces, including expenses for salaries, equipment, and operations.

Consumer Spending

The total value of goods and services purchased by households during a specific period, an important component of a country's gross domestic product (GDP).