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A client with diabetes wants to have better control over her blood sugar levels. She has set a goal that she will have laboratory values that reflect this and she has been monitoring her blood sugar twice a day for the past month. Along with regular checks, she has kept all appointments with her nutritionist. This client is modelling which of the following?
Distributors
Entities involved in the process of making goods available for consumption by dispersing them from points of origin to end-users.
Channel Captain
A channel captain is a dominant leader within a distribution channel, wielding the authority to influence activities and terms within the channel, such as pricing and shelf space allocation.
Channel Conflict
Refers to disagreements among marketing channel members on goals, roles, or rewards, such as between manufacturers and retailers.
Channel Distribution
The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
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