TABLE 16-3 the Following Table Contains the Number of Complaints Received in Received

question 62

Multiple Choice

TABLE 16-3
The following table contains the number of complaints received in a department store for the first 6 months of last year.

-Referring to Table 16-3, if this series is smoothed using exponential smoothing with a smoothing constant of 1/3, what would be the second value?

• A) 39
• B) 42
• C) 45
• D) 53

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Definitions:

New Media

Digital forms of communication and content delivery, such as social media, websites, and streaming services, distinct from traditional media like print and broadcast.

External-Operational Communication

Refers to the exchange of information and messages between an organization and external entities for operational purposes.

Public Relations

The strategic management of communication and relationships between an organization and its publics to shape its image.

New Media

Digital forms of communication and content delivery, such as social media, websites, and streaming services, which have emerged with technological advancements.