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TABLE 16-6
The president of a chain of department stores believes that her stores' total sales have been showing a linear trend since 1990. She uses Microsoft Excel to obtain the partial output below. The dependent variable is sales (in millions of dollars), while the independent variable is coded years, where 1990 is coded as 0, 1991 is coded as 1, etc.
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.604
R Square 0.365
Adjusted R Square 0.316
Standard Error 4.800
Observations 17
Coefficients
Intercept 31.2
Coded Year 0.78
-Referring to Table 16-6, the fitted trend value (in millions of dollars) for 1995 is ________.
Selling Points
The most appealing aspects of a product or service.
Benefits
Specific benefits that consumers can gain from a product's features being marketed.
AIDA Model
A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of others.
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