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TABLE 16-5
The number of passengers arriving at San Francisco on the Amtrak cross-country express on 6 successive Mondays were: 60, 72, 96, 84, 36, and 48.
-Referring to Table 16-5, exponentially smooth the number of arrivals using a smoothing constant of 0.1.
Consumer-Generated Content
Content created and shared by consumers about a product or service, often through social media or reviews, which can influence other consumers' perceptions.
Contests
Competitive events or challenges organized to engage an audience and promote a brand or product, often with prizes for the winners.
Sweepstakes
A type of contest where winners are selected at random from a pool of entries.
Experience Prize
A reward or incentive that offers the recipient a unique or memorable experience rather than a tangible item.
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