Which Level of Category Hierarchies Is the MOST Specific

question 37

Multiple Choice

Which level of category hierarchies is the MOST specific?

• A) basic
• B) subordinate
• C) superordinate
• D) supersubordinate

Recognize how classical conditioning can influence attitudes through exposure to positive or negative stimuli.

Discern the difference between attitudes formed via central and peripheral routes in terms of durability and resistance to change.

Describe how motivation and ability to think about the message influence the route of persuasion.

Understand the impact of message and source characteristics on persuasion.