Bergelson and Swingley Demonstrated That When 6-Month-Old Infants Were Shown

question 14

Multiple Choice

Bergelson and Swingley demonstrated that when 6-month-old infants were shown pictures of common items and researchers named one item, infants

• A) could point to the named item.
• B) behaved the same whether the word was in their native language or not.
• C) did not recognize the label.
• D) looked at the correct picture more often than at the other pictures.

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Definitions:

Communal Brand Model

A branding approach that focuses on creating a shared identity and community among a brand's consumers.

Linking Value

Refers to the perceived benefit or worth that connects a consumer with a product, service, or brand, enhancing its value beyond its intrinsic properties.

Use Value

The utility or practical benefit derived from the consumption or use of a good or service.

Luxury Brands

Brands that are characterized by their high quality, exclusivity, and association with prestige and sophistication.