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TABLE 17-8
Recently, a university switched to a new type of computer-based registration. The registrar is concerned with the amount of time students are spending on the computer registering under the new system. She decides to randomly select 8 students on each of the 12 days of the registration and determine the time each spends on the computer registering. The range, mean, and standard deviation of the times required to register are in the table that follows.
-Referring to Table 17-8, based on the chart, it appears that the process is in control.
Franchising
A business model that allows an individual or group to operate a business using the branding and business structure of an established company.
Contractual Vertical Marketing System
A system in which independent firms at different levels of the distribution chain work together through contractual agreements to achieve greater economies of scale and reach a greater market effectiveness than they could achieve alone.
Horizontal Marketing System
A collaboration strategy where companies at the same level of the value chain join forces to exploit a marketing opportunity.
Administered Vertical Marketing System
A coordinated marketing system managed by a single channel member to achieve efficient distribution.
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