A Few Years Ago, Pepsi Invited Consumers to Take the "Pepsi

question 46

Multiple Choice

A few years ago, Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas, Coke or Pepsi, they preferred in a blind taste test. Pepsi was interesting in determining what factors played a role in people's taste preferences. One of the factors studied was the gender of the consumer. Data on the percentage of men and women depicting preference for Pepsi were collected. Which of the following tests will you use to find out if there is any difference in preference between the different gender groups?

• A) McNemar test
• B) Paired t test
• C) Z test for difference in proportions
• D) Wilcoxon rank sum test

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Definitions:

Omnichannel

An approach to sales that utilizes multiple channels to ensure a seamless shopping experience for customers, regardless of whether they are purchasing online through a mobile device, a laptop, or in a physical store.

Retail Store

A physical establishment that sells goods or services directly to consumers for their personal or household use.

Product-Design Process

A series of steps that businesses follow to develop, prototype, test, and finalize the design of a new product, focusing on meeting consumer needs and preferences.

Production Order

An authorized instruction or command to begin the manufacturing process of a specific quantity of goods within a scheduled timeframe.