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Many people believe strongly in the notion that "seeing is believing." However, research has shown that perceptual sets can cause people to "see" things that aren't really there, or not to see things that are. Why do you think people have so much confidence that what they see reflects reality? Is it simply because they are ignorant of the research, or do you think most people would continue to think that "seeing is believing" even if they were aware of perceptual sets? Defend your answer with reasoned arguments.
Price Cut
A reduction in the selling price of goods or services, often to attract more customers or boost sales.
Consumers Spend
The total amount of money expended by consumers on goods and services within a specific time period.
Total Revenue
The total receipts a firm obtains from the sale of goods or services, calculated as the quantity sold multiplied by the price.
Declines
Situations where quantities, values, or levels decrease over a period.
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