TABLE 12-1 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 83

Multiple Choice

TABLE 12-1
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
-Referring to Table 12-1, what is the right test to use?

• A) Wilcoxon rank sum test for difference in medians
• B) Wilcoxon rank sum test for median difference
• C) Wilcoxon signed rank test for difference in medians
• D) Wilcoxon signed rank test for median difference

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Definitions:

Secondary Aging

The aging process that results from disease and environmental factors rather than biological aging.

Population

Refers to the total number of individuals or entities within a specified area or group at a given time.

Life Expectancy

The average period that a person may expect to live.

Mortality Rates

The measure of the number of deaths in a particular population, typically expressed per 1,000 individuals or as a percentage, over a specific period of time.