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Definition of Marketing
involves the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs or behavior.
Marketing Programs
Structured plans or campaigns that are designed to fulfill the objectives of a marketing strategy, comprising various promotional and operational activities.
Tactical Planning
Short-term, specific planning that supports strategic planning, focusing on the actions and resources needed to achieve specific objectives.
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