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During a typical economic recovery
Marketing Plan
A strategic roadmap businesses use to organize, execute, and track their marketing strategy over a given time period.
Marketing Dashboard
The visual display of the essential information related to achieving a marketing objective.
Corrective Tool Checklist
A list of items or actions used to address problems or errors found in a product, system, or process.
Generic Business Strategy
A strategy that can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.
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