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If total surplus equals $45,000 at the equilibrium price, then total surplus will rise if the price falls below equilibrium.
Blackberry
Originally, a line of smartphones and services designed and marketed by Canadian company BlackBerry Limited.
Kodak
A technology company that historically dominated the photographic film industry but struggled to adapt to the digital photography revolution.
Diversified Market
A market strategy that involves a company extending its reach into several different lines of business in an effort to reduce risk.
All-benefits Approach
A marketing strategy that emphasizes communicating all the benefits of a product or service to potential customers to influence their purchasing decision.
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