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(Table) Using the data in the table for the market for lattes, at a price of $10
First Impression
The initial perception or judgment one forms about another person or situation, usually based on limited information and occurring within the first few moments of interaction.
Professional Presence
The act of portraying confidence, competence, and respectability in the workplace.
Primacy Effect
The psychological principle that the first items presented in a series are most likely to be remembered.
Malcolm Gladwell
An author and journalist known for exploring the science of extraordinary achievements and the factors that contribute to success.
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