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A quota is
Buyer Persona
A semi-fictional character created by businesses to represent the ideal customer, helping in tailoring marketing strategies.
Buyer Experience
The overall perception and satisfaction a consumer has after engaging with a company and purchasing its products or services.
Exclusionary Personas
Character profiles used in design and marketing that specifically represent individuals who are not the target audience or users of a product or service.
Customer Pain Points
Specific problems experienced by customers, which businesses aim to solve with their products or services.
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