Examlex
The quantity theory equation of exchange states
Capturing Value
The process by which companies retain a portion of the value provided to customers through pricing, service, or product features.
Marketing Mix
Refers to a set of actions or strategies utilized by a company to promote its brand or product in the market, commonly defined by the four Ps: Product, Price, Place, and Promotion.
B2B
Business-to-Business, a model wherein transactions or trade happens directly between two businesses rather than between a business and individual consumer.
B2C
Business-to-Consumer, referring to the process of selling products and services directly to consumers who are the end-users.
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