Examlex
An objective, logical, systematic approach for making major decisions in an organization is a way to describe the strategic-management process.
Customer Group
A segmentation of customers based on shared characteristics, behaviors, or needs, often targeted with specific marketing strategies.
R&D
Research and Development, which involves investigative activities that a business chooses to conduct with the intention of making a discovery that can lead to the development of new products or procedures.
Product Mix
The complete range of products that a company offers for sale, including variations in product lines, sizes, flavors, and other characteristics.
Product Lines
A group of related products offered by a single company that serve a similar customer segment or have been developed from the same technology.
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