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The Laffer curve has aggregate expenditure and income on its axes.
Annual Profit
The total revenue a company generates in one year after all expenses have been deducted.
Dominant Strategy
A strategy in a game theory that yields the best outcome for a player, irrespective of the strategies adopted by other players.
Payoff Matrix
Table showing profit (or payoff) to each firm given its decision and the decision of its competitor.
Advertising Strategy
A plan of action by a business or brand designed to reach potential customers and persuade them to purchase a product or service.
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