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Thinking at the margin involves
Primary Reinforcer
A stimulus that satisfies a basic biological need, such as food, water, or shelter, which is inherently rewarding.
Token Economy
A behavioral modification technique based on systematic reinforcement, using tokens as a form of currency that can be exchanged for desired rewards.
Shaping
The process of reinforcing successive approximations of a desired behavior to teach new behaviors.
Classical Conditioning
A learning process wherein a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit similar responses.
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