(Figure: Sales and Advertising) The graph shows the advertising expenditures and the resulting sales (in bottles) of a new caffeinated beverage called Jump. The vertical intercept for the equation graphed is 3,000 bottles. 
Definitions:
Introverts
Individuals who prefer solitary activities and get drained by social engagement, often characterized by depth of feeling and thought.
Person-Situation Debate
A historical debate in psychology about whether behavior is more influenced by personality traits or situational factors.
Walter Mischel
A psychologist best known for his research on personality theory and cognitive and social-cognitive processes.
Extravert
A person who is outgoing and derives energy from interactions with others as opposed to solitude.
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