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One of the key ingredients in making rational choices is access to
Biogenic Needs
Basic, physiological needs required for human survival, such as food, water, air, and shelter.
Psychogenic Needs
Psychological desires or needs that arise from the mental or emotional states of individuals, such as the need for recognition, esteem, or companionship.
Utilitarian Needs
Needs that are practical and functional in nature, emphasizing the utility and practical benefits of a product or service.
Hedonic Needs
Refers to the desire for sensory pleasure and experiences that provide enjoyment or luxury.
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