Explain the Difference Between Positive Questions and Normative Questions

question 108

Essay

Explain the difference between positive questions and normative questions.

Recognize the differences in describing consumer and business markets.

Identify and explain the strategies a firm can adopt concerning market coverage, including product and segment specialization.

Understand the approach and impact of targeting more than one segment with a single marketing mix.

Comprehend how a product's position is determined in the market based on consumer perceptions.

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Definitions:

Amplitude

In physics and other sciences, the maximum extent of a vibration or oscillation, measured from the position of equilibrium.

Strategic Fit

The degree to which an organization’s strategies align with its external environment and internal resources and capabilities, to achieve competitive advantage.

Implied Demand Uncertainty

The uncertainty faced by a company due to unpredictability in the demand for its products or services, affecting inventory and supply chain decisions.

Supply Chain Responsiveness

The ability of a supply chain to react quickly and effectively to changing market demands and conditions.