Marketing Has Repeatedly Asked the IT Department About the Possibility

question 36

Multiple Choice

Marketing has repeatedly asked the IT department about the possibility of aligning the new marketing plan with the company's web site. They would like the new web site to be able to support more active content and permit customers to query an online catalog. You let them know that this is currently being considered and that you're determining if this new business strategy can be translated into a viable plan of action. This would be part of which of the following?

• A) IT architecture
• B) IT infrastructure
• C) System architecture
• D) Server upgrade program
• E) IT strategy

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Definitions:

Unit Elastic

Describes a situation in which the percentage change in quantity demanded is equal to the percentage change in price, leading to no change in total revenue.

Income Elasticity

A measure of how much the demand for a good will change in response to a change in consumer's income.

Cross Elasticity

An indicator of the sensitivity in demand for a certain product in response to price fluctuations of a different product.

Percentage Change

A mathematical calculation that shows how much a number has increased or decreased compared to its previous value, expressed as a percentage.