The Following Excerpt from a Mission Statement Illustrates Which of the Nine

question 37

Multiple Choice

The following excerpt from a mission statement illustrates which of the nine essential components of a mission statement? "We believe our first responsibility is to the doctors, nurses, patients, mothers, and all others who use our products and services."

• A) Markets
• B) Customers
• C) Concern for Employees
• D) Concern for Public Image
• E) Technology

---

Definitions:

Price-Weighted

Refers to a stock market index in which each company's stock influences the index in proportion to its price per share.

Money Market

A segment of the financial market in which short-term financial instruments, such as Treasury bills and commercial paper, are traded.

Treasury Bond

Long-term, fixed-interest U.S. government debt security with a maturity of more than 10 years.

Certificate of Deposit

A savings certificate with a fixed maturity date and interest rate, issued by a bank to a person depositing money for a specified period of time.