A General Manager Should

question 20

Multiple Choice

A general manager should:

• A) Rely on IS personnel to make IS decisions
• B) Ignore how IS are used and managed
• C) Have a deep technical knowledge of IS
• D) Understand the use and consequences of technologies relevant to the business
• E) Not be expected to ask or understand technology related questions

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Definitions:

Third-degree Price Discrimination

A pricing strategy where a firm charges different prices to different groups of consumers for the same product, based on their willingness to pay.

Tennis Lessons

Instruction or training sessions focused on improving a person's skills and understanding of the game of tennis, offered by professionals or experienced players.

Producer Surplus

The discrepancy between the amount sellers are prepared to take for a product or service and the actual payment they get.

Consumer Surplus

The difference between the maximum price a consumer is willing to pay for a good or service and the actual market price they pay.