Dell's Original Business Strategy Was to Only Sell Custom-Built Computer

question 13

Essay

Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major retail outlets such as Walmart and Best Buy. Which one of Porter's generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter's generic strategies is Dell demonstrating today? Explain your answers.

---

Definitions:

Industrial Nations

Industrial nations are those with highly developed industries and infrastructures, often having significant technological advancements and economic productivity.

Less Developed Countries

Nations with low levels of economic resources and industrial basis, often characterized by low GDP per capita, poor infrastructure, and a low Human Development Index.

Existential Intelligence

An aspect of intelligence involving the capacity to ponder profound questions about life, existence, and the cosmos.

Fluid Intelligence

Independent from known knowledge, the skill to apply logical thinking and resolve unfamiliar issues.