Dell's Original Business Strategy Was to Only Sell Custom-Built Computer

question 13

Essay

Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major retail outlets such as Walmart and Best Buy. Which one of Porter's generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter's generic strategies is Dell demonstrating today? Explain your answers.

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Definitions:

Rectus Femoris

A muscle in the quadriceps group located in the thigh, responsible for extending the knee and flexing the thigh.

Tensor Fasciae Lata

A muscle of the thigh involved in stabilizing and moving the leg, and tightens the fascia around the thigh to aid in body movements.

Gluteus Maximus

The largest and outermost of the three gluteal muscles, involved in the movement of the hip and thigh.

Gluteus Medius

A muscle located on the outer surface of the ilium, involved in the rotation and abduction of the thigh.