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Which of the following has largely refrained from protectionist measures?
Marketing Communications
The variety of techniques and channels used by companies to communicate with their market and to promote their brand, products, or services.
Integrated Marketing
A strategy that combines various marketing tools and channels to deliver a consistent message and achieve marketing goals.
Customer Journey
The complete sum of experiences that customers go through when interacting with a company and brand, rather than looking at just part of a transaction or experience.
Consideration Stage
A phase in the customer journey where potential buyers evaluate different products or brands before making a purchase decision.
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