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A Cost/benefit Analysis Is an Appraisal of the Costs, Benefits

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A cost/benefit analysis is an appraisal of the costs, benefits, and risks associated with marketing decisions.


Definitions:

Problem Solving

Finding a way around an obstacle to reach a goal.

Reasoning

Using information to determine if a conclusion is valid.

Statistics

The science of collecting, organizing, analyzing, and interpreting numerical data in order to make decisions.

Stereotype

Oversimplified, generalized ideas or beliefs about a particular group of people, ignoring individual diversity.

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