Examlex
A cost/benefit analysis is an appraisal of the costs, benefits, and risks associated with marketing decisions.
Attraction
The pull or interest towards someone or something, often leading to social interaction or emotional connection.
Social Cohesion
The bonds that bring individuals together in a society or group, fostering a sense of belonging and mutual support among members.
Relational Cohesion Theory
A theory that explains the development of strong interpersonal bonds in social groups through repeated positive interactions and emotional attachments.
Cognitive Dissonance Theory
A theory proposing that people experience discomfort (dissonance) when their beliefs, knowledge, or behaviors are inconsistent, leading them to attempt to reduce the dissonance and restore harmony.
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