All of the Following Situations Are Conducive to Market Development

question 14

Multiple Choice

All of the following situations are conducive to market development EXCEPT

• A) when new channels of distribution are expensive and unreliable.
• B) when an organization is successful at what it does.
• C) when new untapped or unsaturated markets exist.
• D) when an organization has excess production capacity.
• E) when an organization's basic industry is rapidly becoming global in scope.

Recognize the role of sales support roles and how they differ from other sales positions.

Comprehend the impact of digital technologies on the sales process and customer interaction.

Identify the various stages in the personal-selling process and strategies for each.

Grasp the significance of building and maintaining strong customer relationships in sales.

---

Definitions:

Performance-contingent Basis

A system or approach where rewards, such as bonuses or promotions, are given based on the achievement of specific performance targets or outcomes.

Employee Needs

The requirements or desires of workers, including physiological, safety, social, esteem, and self-actualization needs, that influence motivation and job satisfaction.

Instrumentality

The perception that a particular level of performance will result in the attainment of desired outcomes or rewards.

Work-related Outcomes

Consequences or results that arise in a professional environment, impacting employee performance, satisfaction, or company achievements.