Relative Market Share Position Is Given on the X-Axis of the BCG

question 44

True/False

Relative market share position is given on the x-axis of the BCG Matrix.

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Definitions:

Self-awareness

An understanding of one's personal attributes, feelings, intentions, and aspirations.

Deindividuation

Deindividuation is a psychological state occurring in group settings that leads to a reduction in self-awareness and an increase in impulsivity and deviation from typical behavior, often resulting in actions not typically exhibited alone.

Self-discrepancy Theory

Higgins’s theory about the consequences of making actual – ideal and actual – ‘ought’ self-comparisons that reveal self-discrepancies.

Festinger

Leon Festinger was a psychologist known for the theory of cognitive dissonance, which describes the discomfort felt when holding conflicting thoughts or beliefs.