Step 1 of a QSPM Assigns Weights to Each Key

question 110

True/False

Step 1 of a QSPM assigns weights to each key external and internal factor.

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Definitions:

Competencies

Skills, knowledge, and abilities that enable individuals or organizations to perform effectively.

Market Segment

A subgroup of people or organizations within a broader market that share one or more characteristics, targeted with customized marketing strategies.

Differentiated Targeting

A marketing strategy that involves targeting two or more distinct market segments with specific products or marketing mixes tailored to each.

Business Diversify

The strategy of increasing the variety of products or markets a company is involved in to reduce risk and increase growth potential.