In the BCG Matrix, a Division That Has a Low

question 36

Multiple Choice

In the BCG Matrix, a division that has a low relative market share position and competes in a slow-growth industry is referred to as a

• A) Dog.
• B) Question Mark.
• C) Star.
• D) Cash Cow.
• E) Cowboy.

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Definitions:

Ultimate Consumer

The end user of a product or service, who purchases and uses goods and services for personal use rather than for resale or production.

Increase Profitability

Strategies or actions aimed at enhancing a company's financial gains by increasing revenue, reducing costs, or both.

Operate Efficiently

The ability of an organization to maximize outputs while minimizing inputs and waste.

Maintain Price

The strategy or practice of keeping the price of a product or service at a certain level, often to manage competition or market perception.