People Are Least Likely to Conform When

question 18

Multiple Choice

People are least likely to conform when

• A) a judgment task is unambiguous.
• B) the group has a cohesive opinion.
• C) group members are competent.
• D) voting is public.
• E) the group size is three or more.

Identify the role and importance of gatekeepers within the public relations context.

Recognize the tasks involved in the employee communications area of public relations.

Evaluate the factors driving organizations towards PR rather than advertising and predict future trends.

Assess the pros and cons of different job opportunities in the PR field for a recent college graduate.

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Definitions:

Background Knowledge

The information and understanding a person already possesses before learning new information.

Insight

The ability to gain an accurate and deep understanding of a person or situation.

Shared Understanding

The common knowledge or mutual agreement reached among individuals or within groups, facilitating communication, cooperation, and coordinated action.

Social Group

A collection of individuals who interact with each other and share similar characteristics or a sense of unity and belonging.