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The key determinant of individual behavior, according to social psychology, is the
Diminishing Marginal Utility
The decrease in satisfaction or usefulness as additional units of a product are consumed.
Staples
Basic or essential food items or goods that are widely used and regularly consumed by households.
Paper Clips
Tiny segments of twisted wire or plastic designed to keep pages of paper attached.
Marginal Utility
The additional satisfaction or utility a consumer receives from consuming one additional unit of a good or service.
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