Brad Is 18 and Is Looking into Career Options

question 3

Multiple Choice

Brad is 18 and is looking into career options. He is currently deciding whether he wants to become a gourmet chef or a race car driver. Brad is at what stage of Erik Erikson's psychosocial development?

• A) integrity versus despair
• B) intimacy versus isolation
• C) generativity versus stagnatio.
• D) identity versus role confusio.
• E) industry versus inferiority

---

Definitions:

Category of Need

Pertains to the classification of consumer desires or requirements that drive their purchasing behavior.

Resonance

The extent to which a brand or message meaningfully connects with or impacts its audience or target market.

Brand Salience

Refers to the prominence or visibility of a brand in consumers' minds.

Brand Image

The public's perception and emotional appeal of a brand as formed through its marketing and identity.