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A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.
Behavior Modification
A psychological strategy aimed at changing specific undesirable behaviors through reinforcement, punishment, or other learning techniques.
Classical Conditioning
An educational method where two stimuli are consistently associated; initially, the response is triggered by the second stimulus but over time, it becomes triggered by the first stimulus alone.
Operant Conditioning
An educational method where the intensity of an action is altered through either rewards or consequences.
Aversive Conditioning
A method of behavioral training in which an undesirable behavior is paired with an unpleasant stimulus to reduce the behavior.
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