Which Is NOT a Required Step in Perceptual Mapping

question 89

Multiple Choice

Which is NOT a required step in perceptual mapping?

• A) Select key criteria that effectively differentiate products or services in the industry.
• B) Serve two segments with the same strategy.
• C) Plot major competitors' products or services in the resultant matrix.
• D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
• E) Develop a marketing plan to position the company's products and services appropriately.

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Definitions:

BCG Matrix

A strategic planning tool that classifies business units or products into four categories based on market growth and market share.

Question Mark

A term used in the Boston Consulting Group (BCG) matrix to describe a product or business with low market share in a high-growth market, requiring investment to increase market share or divest.

Market Share

The portion of a market controlled by a particular company or product.

Barriers To Entry

Obstacles or hurdles that make it difficult for new competitors to enter a market, protecting existing companies from new challengers.