Which Is NOT a Required Step in Perceptual Mapping

question 89

Multiple Choice

Which is NOT a required step in perceptual mapping?

• A) Select key criteria that effectively differentiate products or services in the industry.
• B) Serve two segments with the same strategy.
• C) Plot major competitors' products or services in the resultant matrix.
• D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
• E) Develop a marketing plan to position the company's products and services appropriately.

---

Definitions:

Schemas

Cognitive structures that help individuals organize and interpret information from the world around them, based on prior knowledge and experience.

Metaphors

Figures of speech that describe an object or action in terms that are not literally applicable, but imply a resemblance, to help convey meanings or understanding.

Abstract Concept

An idea or thought that is not tied to a specific tangible object or situation, often complex and not immediately understood.

Somatic Marker Hypothesis

The theory that emotional processes guide (or bias) behavior and decision-making, particularly in complex and uncertain environments.