Which of These Is NOT a Rule of Thumb When

question 73

Multiple Choice

Which of these is NOT a rule of thumb when using product positioning as a strategy-implementation tool?

• A) "The best opportunity might be an unserved segment."
• B) "Look for the hole or vacant niche."
• C) "Try to serve more than one segment with the same strategy."
• D) "Don't position yourself in the middle of the map."
• E) All of these are valid rules of thumb.