Lovelock (2015) Suggests Services Can Be Grouped into Clusters Based

question 22

Multiple Choice

Lovelock (2015) suggests services can be grouped into clusters based on which of the following marketing-relevant characteristics?

• A)Relationships with customers
• B)Customisation versus standardisation
• C)Degree of tangibility/intangibility of service processes
• D)The place of service delivery
• E)All of the above

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Definitions:

Piling of Sediment

The accumulation or stacking up of sedimentary particles, often by natural processes such as water or wind transport.

Cross Beds

Cross beds are sedimentary structures forming as inclined layers within horizontal units of sediment, often indicating the direction of ancient wind or water flows.

Sediment Deposition

The process by which sediment settles out of the water or air carrying it and is laid down in a new location.

Water Current

The directed movement of water, driven by various forces including wind, temperature differences, and gravitational effects, influencing marine and freshwater systems.