Service Marketers Only Need to Be Concerned with the Traditional

question 24

True/False

Service marketers only need to be concerned with the traditional four Ps of product/service, place, price and promotion.

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Definitions:

Variable Overhead Efficiency Variance

The difference between the actual hours taken to produce something and the standard hours expected, multiplied by the variable overhead rate.

Materials Price Variance

The difference between the actual cost of materials and the expected cost multiplied by the quantity of materials used.

Unfavorable

A term used to describe a variance or difference that negatively impacts financial performance.

Labor Rate Variance

The difference between the expected cost of labor at standard rates and the actual cost of labor incurred.