Bitner, Booms and Tetreault Suggest Seven Ps of Service by Adding

question 45

Multiple Choice

Bitner, Booms and Tetreault suggest seven Ps of service by adding which of the following into the traditional four Ps?

• A)People, physical evidence and process
• B)Physical evidence, place and price
• C)Packaging, product and price
• D)Process, practicality and presence
• E)Price, promotion and place

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Definitions:

Response

The reaction or feedback received from a target audience or market following a marketing initiative, campaign, or product release.

Cue

A signal or stimulus that prompts an individual to take action or which influences their behavior in a particular way.

Stimulus

Any event or situation that evokes a response or reaction, in psychology often referred to in the context of stimulus-response theory.

PIPEDA

Stands for Personal Information Protection and Electronic Documents Act, a Canadian law governing data privacy for private sector personal information.