Effective Segmentation Involves

question 69

Multiple Choice

Effective segmentation involves:

• A)grouping buyers so there is as much dissimilarity within the segment as there is between segments
• B)grouping buyers so there is as much similarity within the segment as there is between segments
• C)grouping buyers so there is similarity between segments but dissimilarity within segments
• D)grouping buyers so there is dissimilarity between segments but similarity within segments
• E)none of the above

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Definitions:

Traditional Gender Roles

Societal norms dictating the behaviors, actions, and roles deemed appropriate for men and women based on their gender.

Same-Sex Partnerships

Romantic or sexual relationships between individuals of the same sex, recognized legally or socially in many societies.

Health Benefits

Positive effects on health resulting from certain activities, behaviors, or interventions.

Married People

Individuals who are legally united in matrimony, which involves mutual rights and obligations.