According to Ulrike De Brentani (2000) There Are at Least

question 30

Multiple Choice

According to Ulrike de Brentani (2000) there are at least four areas that require particular attention in the process used for creating, developing and launching new services.Which of the following is NOT one of them?

• A)Unique value proposition and differentiation
• B)New service synergy
• C)Customer involvement
• D)Backstage's role during the new service development process
• E)Frontline role during the new service development process

---

Definitions:

Performance Appraisal

The process of evaluating an employee's job performance and providing feedback to guide future performance.

Semantics

The study of meaning in language, including the analysis of the significance of words, phrases, signs, and symbols within their context.

Cultural Context

The set of social norms, beliefs, values, and practices that influences individuals' behavior and perceptions in a specific society or community.

Nonverbal

Communication through body movements, facial expressions, gestures, and posture rather than through verbal words.