Simplify

question 12

Multiple Choice

Simplify:

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Definitions:

Advertising Impact

Refers to the effect that marketing campaigns and messages have on the consumer's perceptions and behaviors.

Old Advertising

Traditional forms of advertising, such as TV commercials, radio ads, and print media, that predate the digital era.

Impressions

In digital marketing, the number of times an ad is displayed on a screen, regardless of whether it was clicked or not.

Click-through Rate

The percentage of people who click on a specific link out of the total number of people who see the link, commonly used in digital advertising to measure effectiveness.